Alexandra Samuel


Alexandra Samuel is a digital researcher, writer, and speaker with two decades of experience on the forefront of the social web. She is the author of Work Smarter with Social Media (Harvard Business Review Press, 2015) and a contributor to the HBR Guide Getting the Right Work Done. She has led social media R&D for customer intelligence leader Vision Critical, directed the research for Don Tapscott’s Governance in the Digital Economy program, and founded one of the world’s first social media agencies, Social Signal. Her work has appeared in Harvard Business Review, the Wall Street Journal, theAtlantic.com, and Oprah.com. Alexandra holds a PhD in political science from Harvard University.