Devon Brooks


Devon Brooks is an evoker. She defined a new market category, co-founding Blo, the world’s first and largest franchise chain of Blow Dry Bars. Born from her second-year university project, the company spans four countries, with 52 locations, and has collaborated with international mega brands like Mattel, Guess, Topshop and Gwenyth Paltrow. PROFIT Magazine named her 1 of the 30 most fabulous entrepreneurs in Canada. She was the youngest-ever mentor to join Futurpreneur, the North’s foremost youth mentorship program, and now sits on its advisory board. As an advocate supporting women against violence, she is a strategic advisor, and past board member to WAVAW Rape Crisis Center (Vancouver, BC).

Her resolute disposition for leadership shows up in all facets of her life. She was assaulted in two unrelated incidents at 18 and then again at 21. Right after launching Blo, she went through the ensuing judicial process that eventually led to two guilty pleas, and was diagnosed with Post Traumatic Stress Disorder, Depression and Anxiety. Still, she soars. Her trade secrets? A stockpile of grit and gratitude.

Devon’s served up belly-laugh inducing, heart-pouring sermons on platforms around the world like TedX, Pecha Kucha, and opened for Dragon Kevin O’Leary. She can always be counted on for deep courage — and a fierce reality check.