Max Lenderman is Creative Director at GMR Marketing LLC, the largest “live” marketing company in North America. He previously founded and ran Gearwerx Experiental Marketing, Canada’s premiere experiential marketing agency, with offices in Montreal and Toronto. He is also the founder of The maXM Group, a consultancy and ideation farm for the Experience Economy.
His book, Experience the Message: How Experiential Marketing is Changing the Brand World, has been published by McClelland & Stewart (Canada) in November 2005 and Carroll & Graf (US) in January 2006.
Max wrote a column in Strategy Magazine called Notes from the Underground, and is a sought-after public speaker on the subjects of guerrilla marketing, experiential marketing and youth marketing strategies. He has been interviewed by dozens of news media on the subjects, most notably including The National Post, The Financial Post, The Globe and Mail, NOW, Hour, Marketing Magazine, Profit Magazine, the Montreal Gazette and CBC Television.
After returning from the US Peace Corps where he drilled wells in Chad, Max began his career in New York City as a marketing journalist for a number of leading trade magazines such as Cable World, Beverage World, Impact and Periscope. He also contributed frequently to youth lifestyle magazines such as High Times, Pop Smear and Hemperor when not on the road with his punk band Mud Farm.
Max is a founding board member of the International Experiential Marketing Association (IXMA) and an associate of the Sales and Marketing Executives International. He graduated from Tufts University.
More information about Max Lenderman can be found on his website: experiencethemessage.com