Ujwal Arkalgud


Ujwal is a cultural anthropologist and a pioneer in the field of consumer research who has worked with global brands such as Microsoft, Ford, Hewlett Packard, Lowe’s, Subaru, Mercedes-Benz, and General Electric. He has dedicated the better part of a decade to the study of human behavior online. So much so that 15 months ago, he became the only researcher to have collaborated with the online community reddit.com to predict the upcoming U.S election’s focus on fairness and corporate collusion. Together with his business partner, disruptive research firm MotivIndex co-founder Jason Partridge, Ujwal is writing a book that aims to change the way business leaders think about human motivation and disrupt the research industry as it stands today.