Jason Partridge

Jason is a business consultant and a savant of consumer culture. He has spent the last 15 years using his incredibly rich knowledge of consumer motivation to help Fortune 500 companies connect with their audiences in natural and organic ways. A copywriter-turned-Creative Director, Jason has delivered work for global brands like McDonalds, Samsung, Bud Light, Budweiser, Stella Artois, Expedia.ca, Johnson & Johnson, Ford, Wal-Mart, Home Depot and Nissan. Together with his business partner, disruptive research firm MotivIndex co-founder Ujwal Arkalgud, Jason is writing a book that aims to change the way business leaders think about human motivation and disrupt the research industry as it stands today. This book excites him because it allows him to share with the world, a repeatable, proven framework for idea generation and problem-solving: two tasks that have traditionally been left at the hands of people’s intuition or gut feelings.