Elisabeth Burks (she/her) brings over 20 years of experience at the intersection of culture and commerce, driving revenue and relevance for cultural icons like John Legend, global brands like Samsung, and entertainment giants like Sony Music and TIFF. As a visionary strategist, she guides organizations and leaders through the challenges of boardrooms and the marketplace—delivering transformational insights and strategies for leadership, business growth and cultural relevance. As founder and CEO of Known Entity, Elisabeth specializes in creating cultural and commercial strategies that move markets and mindsets. Elisabeth holds an EMBA from Northwestern’s Kellogg School of Management and the Schulich School of Business, and a B.A. in Media and Cultural Studies from The New School in New York City. A proud mother and wife, she is a sought-after public speaker and moderator and a passionate advocate for youth and social impact.
“Elisabeth’s extensive experience is distinguished as a unique and trusted advisor for top-tier businesses. Her specialized expertise provides a compelling strategic vision on how to harness cultural trends to drive commerce in today’s fragmented market. Her approach, equally strategic and sincere, is both refreshing and inspiring.” —Veronica Gaik, Executive Director, Brand Sales & Partnerships at TikTok Canada
Elisabeth Burks Speaking Topics
As a sought-after speaker and moderator, Elisabeth is equal parts advisor, strategist and motivator. Elisabeth delivers more than just inspiring keynotes—she develops workshops and seminars tailored to help organizations impact culture and the bottom line.
Leveraging Culture as a Competitive Advantage
Learn how to build and sustain cultural capital, transforming relevance into long-term commercial success.
Strategic Workshops on Aligning Purpose with Profit
Interactive sessions that equip teams with strategies for meeting consumer expectations while driving ROI.
Tailored Training on Navigating Emerging Trends
Seminars designed to decode and apply cultural shifts to leadership, branding, and marketing strategies.
Designing Commerce Around Culture
Learn the step-by-step process of connecting cultural movements to product innovation and market leadership.
Building Teams for a Culture-Driven Future
Unpacks how cultural movements and consumer trends are reshaping organizationz and how businesses can stay ahead by aligning their leadership strategies with cultural shifts.